A new look is on the way for HWR’s Australian petroleum companies.
A new look is on the way for HWR’s Australian petroleum companies.
In the coming weeks, Petrogas and Pacific Petroleum will be known by one name and brand – Pacific Fuel Solutions.
Pacific Fuel Solutions General Manager Chris Wight said bringing both companies under the same brand would create one, national identity for HWR’s Australian petroleum business and help customers connect with the business across Australia.
“We wanted it to be bold and have modern, refreshed identity without losing sight of who we are and what has brought us to where we are today.”
“We wanted something that stood out and future proofed the business.”
The brand is most like the existing Pacific Petroleum look and feel, with text and colourway updates made to refresh the brand identity.
The decision to take the word “petroleum” out of the name was made so that the business can remain relevant and nimble in a changing landscape where alternative fuels and sustainable solutions are constantly being explored.
“It gives us a chance in the future to represent a brand, even if we weren’t selling petroleum products like what we do today, whether that be hydrogen or just an improved version of what we’re selling today,” Chris said.
The application of the rebrand will take place from May, with truck livery and fuel stop locations being updated to the new look. Petrogas became part of the HWR Group in 2013, and Pacific Petroleum in 2022.