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OUR PEOPLE
OUR BRANDS
OUR COMMUNITIES
A proud history
Transport has always been the way of the family business. Back in the late 1800s, Samuel Richardson was the first of the Richardson family in New Zealand to make a foray into transport, purchasing a livery and stables business in Wyndham, based in southern New Zealand. Times and technology have changed, but the Richardson spirit for entrepreneurialism remains. H.W. Richardson Group, founded by Bill Richardson, has built on this family legacy, becoming one of New Zealand’s largest privately-owned transport companies.
Allied Concrete
Allied Concrete supply all sectors of the New Zealand construction industry, from residential through to large scale commercial and infrastructure projects.
Regarded as the technical leader in New Zealand ready mixed concrete through operational expertise, product innovation, strict quality standards and capacity to supply large volumes of concrete, Allied Concrete are your local ready mix experts.
With a reputation for service, excellent concrete solutions and a technical team that has built up an enviable credibility, Allied Concrete has become the concrete supplier of choice for many customers.
Contact details:
0800 425 5433
alliedconcrete.co.nz
1976
Concrete supplier
Plants strategically across NZ
Allied Petroleum
From bulk fuel delivery and storage, to diesel exhaust fluid, fuel cards and lubricants, Allied Petroleum is New Zealand’s one-stop shop for all fuel and lubricants needs. Its national fleet and high service levels ensure it can deliver to customers however they want it, when they need it.
With fuel stops from Stewart Island to Kaitaia, Allied Petroleum’s fuel network has New Zealand’s vehicle owners covered.
Allied Petroleum is responsible for carrying more than 25% of New Zealand’s day-to-day fuel needs
Contact details:
0800 383566
alliedpetroleum.co.nz
120+ fuel stops NZ wide
Bulk fuel storage and delivery
NZ's distributor of Mobil oils
SouthRoads
SouthRoads is a construction company specialising in roading and civil engineering. It has one of the most modern and reliable construction fleets in New Zealand, and works across roading, site development, civil engineering, and aggregates.
With more than 30 years in civil engineering and roading, SouthRoads has completed some the of the largest site work contracts in the lower South Island, working with prominent national and international companies who rely on its expertise and consistently high standards.
SouthRoads is committed to providing and creating safer workplaces, and roads for all Kiwi road users, and protecting our pristine environment.
Contact details:
03 211 1000
southroads.co.nz
Maintains the south’s roading networks
Operating a modern and reliable construction fleet
Southern Transport
Founded in 1946, Southern Transport is one of the oldest companies in the HWR Group. A large, experienced bulk operator, it operates a fleet of 47 trucks specialising in transport logistics. Its services cover bulk cartage, heavy machinery cartage, waste and recycling removal, aggregates, special waste services, landscape retail supplies, wood and coal, and storage options.
Southern Transport’s vehicle operations division provides bulk cartage options around the lower South Island delivering product up to 40 tonnes. Working alongside Allied Materials and Gibbs Firewood and Coal, the company carts wood, coal, sand, gravel, fertiliser, special waste and much more. Specialised equipment includes panel trailers for transporting commercial concrete panels, bridge beams and six Tipulator trailers for difficult work site jobs.
The waste division is made up of Clearways Skips, Joe’s Refuse Service and Southern Skips, which provide waste and recycling services across Southland. They have a range of skips and sizes to choose from, including frontload skips, wheelie bins, gantry and huka skip bins.
Contact details:
03 216 9059
southerntransport.co.nz
Lower South Island
Transport and waste
45+ trucks
Allied Bulk
Allied Bulk is a nationwide transport company specialising in bulk truck and trailer operations. It runs a fleet of more than 65 trucks operating daily out of Auckland, Tauranga, New Plymouth, Palmerston North, Levin, and Christchurch, Timaru and Dunedin. Allied Bulk specialises in delivering bulk aggregates, cement, fertiliser and stock foods.
Specialised Environmental Services is a subsidiary brand of Allied Bulk. Based out of Auckland and Levin, its services cover the North Island from Wellsford to Wellington. It specialises in the removal of protein waste including pork, fish, all red meat and poultry from a site to a MAF-approved facility.
Contact details:
09 571 4351
Operations across NZ
8 depots
65+ trucks
Freight Haulage
Founded in 1968, Freight Haulage is the largest transporter of containerised goods in Southland. It focuses on local contracts, undertaking container cartage, container packing and devanning, and bulk cartage of fertiliser and bitumen.
The company has a strong focus on supporting Southland’s farming sector providing a large and varied stockfeed storage, blending and distribution service. It is also a high-risk MPI accredited transitional facility and Customs Controlled area.
Freight Haulage has more than 30,000m² of dry covered storage, enabling its facility to specialise in bulk stock foods, including a stock food blending system and certified weighbridge.
Contact details:
03 216 4320
freighthaulage.co.nz
On-site stock food blending system and certified weighbridge
Containerised goods transporter
SouthDrill
SouthDrill Limited is an established drilling and piling company that specialises in the development and maintenance of irrigation, commercial, domestic, rural water bores, construction piling and geotechnical operating throughout the South Island.
SouthDrill’s experienced team of drillers have extensive local knowledge in all aspects of drilling, piling and geotechnical work. Its team works closely with consultants and structural engineers to deliver each client’s specific requirements.
It works closely with Environment Southland and the Otago Regional Council in the delivery of their networks throughout the regions.
Contact details:
03 211 1567
southdrill.co.nz
Operations across Southland and Otago
Working directly with regional councils
SouthRail
With our finger always on the pulse, SouthRoads purchased Oamaru’s Steve McLeod Contracting and expanded our contracting division to include rail-based services in July 2023. The purchase of these assets led to the establishment of SouthRail, a business in charge of completing track and formation maintenance work for KiwiRail within the lower South Island using hi-rail excavators.
A highly specialised area of work, SouthRail is made up of a team of some of the most experienced crew in the industry. Working side-by-side with SouthRoads, we’re focused on providing superior service to KiwiRail through collaboration.
Contact details:
03 211 1000
southroads.co.nz
Track Formation and Maintenance
Lower South Island
KiwiRail
Hokonui Rural Transport
Based out of Gore, Hokonui Rural Transport (HRT) delivers a professional, friendly and efficient service throughout eastern and southern Southland.
HRT specialises in the rural sector in livestock, general cartage, fertiliser spreading, ready-mix concrete and pre-cast concrete products. Its drivers are trained and accredited to handle all types of livestock.
HRT also supplies a wide range of gravel to suit all applications.
Contact details:
03 203 9010
hokonuirural.co.nz
Gore, Southland
30+ trucks
Dynes Transport
Dynes Transport is a major South Island transport company and has been in the industry since 1969. Dynes entered a joint venture partnership with HWR Group in December 2016, bringing together two great southern family businesses. Dynes provides a vast range of services to customers in the forestry, dairy, viticulture, bulk and dry goods areas, and is dedicated to finding the best solution for its customers.
Operating under Dynes are Bulk Energy NZ, Bulk Liquid Solutions, Dunedin Carrying, Herberts Transport, Icon Logistics and Transport Repairs.
Contact details:
03 478 8018
dynes.co.nz
Tapanui, Southland
JV with HWR
Lower South Island
Rangitikei Aggregates
Rangitikei Aggregates operates two quarries, Karariki and Campion Road, in the Rangitikei District and Wiremu Road Quarry in Taranaki. The company supplies a wide range of concrete and asphalt aggregates, sealing chip and basecourses. It also has a mobile plant available for work in the lower North Island.
Contact details:
06 327 8616
2 quarries
Asphalt aggregates
Andrews Transport
Andrews Transport has depots in Riversdale and Balfour and has been providing a broad range of rural transport services to clients throughout Northern Southland for more than 50 years. It has a fleet of 25 trucks fitted with the latest technology. The company provides stock cartage, general cartage, fertiliser spreading and a daily Gore freight service.
Contact details:
03 202 4044
andrewstransport.co.nz
Southland
2 depots
Cartage & fertiliser
Clearaway
Clearaway is the waste division within Southern Transport. The fleet provides rubbish and recycling Southland-wide with a variety of bins ranging from wheelie bins to jumbo bins with walk-in access. Complementing these activities is a full wheelie bin recycling and green waste service.
Cleraway works in conjunction with Full Circle and Southland Enterprises to ensure all recyclables are dealt with in an environmentally friendly and professional way. The company’s skip bin trucks are small, light and manoeuvrable avoiding damage to customers’ property and allowing greater bin placement flexibility for skip bins.
The company can dispose of all waste types, including green waste, cleanfill, general and demolition waste. Clearaway Skips can bring everything back to its base where it sorts the waste to reduce, reuse and recycle any material away from landfill. This is a 6-day service.
Contact details:
03 218 8848
clearaway.co.nz
Southland
Bluff to Te Anau to Dipton
Bulk Energy NZ
Bulk delivery of LPG in the South Island
Part of JV with HWR and Dynes Group
Bulk Liquid Solutions
Bulk Liquid Solutions developed bulk liquid temporary storage and transfer stations which provide a central point for largely milk transfer between smaller milk tankers and larger bulk transport tankers. This allows for more efficient use of resources and effectively reduces the number of trucks on the road.
Contact details:
03 478 8018
Part of HWR and Dynes
Milk storage and transfer station
12 stations/depots across NZ
Cromwell Bulk Distribution
Cromwell Bulk Distribution was formed in June 2008, initially carting aggregate across Central Otago. Now, it operates four truck and trailer units and specialises in the cartage of bulk products, including aggregate, grain, bulk grapes, garden products, coal and fertiliser.
Contact details:
027 434 5643
Central Otago
Bulk product cartage
Dunedin Carrying
Supporting industry in the South Island for more than 50 years, Dunedin Carrying Company Ltd is focused on providing the best possible service to customers. It specialises in log cartage but is flexible enough to undertake any logistic needs. The company operates across Otago and Southland.
With more than 80 staff, Dunedin Carrying is one of the largest transport companies of its type in the South Island. It staff are specifically trained and qualified for the jobs that they undertake.
Contact details:
03 478 8018
Otago
80+ staff
Part of Dynes Group
Gibbs Firewood & Coal
Based in Invercargill for more than 50 years, Gibbs supplies high quality bagged and bulk firewood and coal, along with excellent service for Southland locals. It is division of Southern Transport.
Gibbs supplies firewood and coal in quantities to suit all customers; from small households with a single fireplace or pot-belly stove, to the largest schools and retirement villages. It provides a daily delivery service within Invercargill, has an undercover drive through and provides courtesy trailers.
Contact details:
03 214 4414
gibbswoodandcoal.co.nz
Invercargill
Firewood and coal
Heavy Haulage
Heavy Haulage is a division under Southern Transport that transports heavy machinery throughout the Lower South Island. The company specialises in the safe and efficient transport of heavy vehicles and machines from one point to the other.
With two Mack trucks, it is able to cart up to 120 tonnes of heavy machinery. It also has pilot vehicle available, if required.
Contact details:
03 216 9059
Division of Southern Transport
Heavy machinery transport
Herberts Transport
Based in Edendale, Herberts Transport has been carting in Southland since 1918. It specialises in the carting of stock, bulk and general product and sowing. It also carts and distributes products from the dairy industry – whey, milk powder and stock food – and carries supplies of gravel, cement and coal for sale to the public. Herberts Transport also operates a vacuum truck for emptying effluent ponds.
Contact details:
03 206 9966
Edendale, Southland
20 trucks
Stock, bulk, general
Icon Logistics
Icon Logistics offers a simple one-stop package to all its customers, ensuring goods are safely delivered to the correct destination.
Icon Logistics’ primary service is in handling and transporting containers. It is also involved in the provision of secure storage and managed warehousing facilities. General cartage, especially of dry and palletised goods, forms the third main branch of its service regime.
Contact details:
03 477 9595
iconlogistics.co.nz
Dunedin
Container logistics
Part of Dynes Group
Kapuka Heenans Transport
Kapuka Heenans Transport, based in Woodlands, Southland, is one of the leading transport companies servicing the transport and haulage needs of the farming districts of Woodlands, Kapuka and Tokanui - the locations of its three depots.
Its logistics services include livestock cartage, gravel supply, dairy lane maintenance, GPS computer equipped lime and fertiliser ground spreading, blowing fertiliser, silage grain and stock food into silos.
Phillips Transport, part of Kapuka Heenans, is also based at the Woodlands depot.
Contact details:
03 231 3237
kapukaheenans.co.nz
Southland
3 locations
Phillips Transport
One of the oldest family-owned transport companies in New Zealand, Phillips Transport joined HWR Group through Kapuka Heenans Transport in 2021. Similar to Kapuka, it specialises in the haulage needs of the surrounding faming sector in Woodlands.
Phillips Transport has a long history in Woodlands, being more than 120 years old. It first began life as a blacksmith before moving into horse and dray, and eventually, trucks.
Contact details:
03 231 3047
Woodlands, Southland
9 trucks
Purdue Bros Cranes
Beginning business in 1947, Purdue Bros Cranes is one of Southland’s most respected transport companies and is the expert in crane operating, contractor truck delivery and over dimensional load transporting.
Purdue specialises in truck mounted cranes running a fleet of 11 crane trucks with varying size Palfinger cranes and lift capabilities. It has a fleet of 11 trucks, nine of which have truck-mounted Palfinger cranes. Purdue Bros has specialised equipment to enhance its cranes, including fly-gibs, augers, pallet forks, person safety basket and concrete bucket. Class 1 and Class 2 pilots are available for any over-dimension loads.
Winton Cranes (formerly McDermott’s Cranes) was purchased in 2017 offering all the same services as Purdue Bros. The two companies work together offering their services across Southland, Central Otago, and Otago.
Contact details:
03 218 8237
purduebros.co.nz
Southland and Otago
Crane operation
Ranfurly Transport
McLaren Ranfurly Transport, based in Ranfurly, joined the HWR as a joint venture in 2019. The company was formed by the purchase of both McLaren Transport (established in 1952) and Ranfurly Transport (established in 2012).
Operating a fleet of 26 trucks specialising in livestock transport, bulk cartage, spreading, freight, concrete, excavation, McLaren Ranfurly is also a supplier of aggregates and sand. The company’s wheelhouse is transporting stock and bulk all over the South Island, and occasionally to the North Island.
Contact details:
03 444 9738
Otago
26 trucks
Ryal Bush Transport
Ryal Bush Transport (RBT) has been a mainstay of Southland’s rural transport industry since 1951. Operating 40 trucks and seven diggers, RBT covers all forms of haulage including stock, sowing, bulk cartage, stock food and supplies gravel. The company also offers fertiliser cartage and GPS spreading. It leads the market in dairy conversion, effluent ponds, farm drainage, lane construction, general farm maintenance and aggregate supply.
Focusing on service and reliability, RBT carries stock nationwide. It also has a demolition arm, which is experienced in all forms of commercial demolition projects.
Contact details:
03 221 7192
ryalbushtransport.co.nz
40 trucks, 7 diggers
Demolition capability
Otago and Southland
Ryal Bush Transport Ashburton
Ryal Bush Transport Ashburton has a fleet of 25 trucks servicing the rural community surrounding its base in Ashburton. The company specialises in carting livestock, locally and nationwide. Ryal Bush Transport Ashburton also has 4-wheel drive bulk fertiliser vehicles available for topdressing, with GPS and mapping capabilities for 100% accuracy. Bulk cartage trucks are available for bulk fertiliser and grain cartage and can be used to cart baleage, hay, and machinery within Canterbury and nationwide.
Contact details:
03 307 8136
ryalbushtransport.co.nz
Ashburton
25 trucks
Te Anau Healy Ltd
Te Anau Healy, comprised of Te Anau Haulage and Healy Transport, provides the Northern Southland community with fertiliser and bulk cartage, ground spreading and livestock cartage. It is based out of The Key near Te Anau.
Te Anau Haulage joined the HWR Group in 2014, followed by Healy Transport in 2021. The company services cover Northern Southland from Lumsden to Te Anau.
Contact details:
03 249 5000
Northern Southland
Cartage and fertiliser
Transport Repairs
Transport Repairs Ltd (TRL) is a specialist transport repair company, covering engineering, servicing and parts sales. It operates eight branches throughout the South Island, with three dedicated recovery tow trucks.
TRL was formed with a purpose to provide industry leading parts and service support to the transport industry. It has modern workshops with state-of-the-art equipment and facilities, including the latest diagnostic tools.
Each year TRL takes on a small number of apprentices for its in-house apprenticeship programme, with the aim of contributing a significant number of trained people to the heavy transport repairs industry.
Contact details:
03 225 7893
transportrepairs.co.nz
Apprenticeship training programme
Part of HWR and Dynes Group
Transport Services
Transport Services is a rural transport company based in the Western Southland township of Nightcaps. Operating a fleet of 35 trucks, it provides its community with fertiliser and bulk cartage, ground spreading and livestock cartage. It also provides telehandlers and loaders for hire and offers hay, baleage and straw placements. A daily freight service between Invercargill and Ohai complements the farm-based side of the business.
Contact details:
03 225 7893
Western Southland
35 trucks
Upper Clutha Transport
Upper Clutha Transport joined the HWR Group in March 2015. This long-established transport business has depots in Wānaka and Luggate and operates a fleet of 26 trucks along with diggers, loaders and a daily freight service into Wānaka.
Its services cover livestock, fertiliser, spreading, excavation and bulk cartage. UCT also operates a handyman yard in Wānaka supplying aggregate and topsoil to the local community.
Contact details:
03 443 8221
uppercluthatransport.co.nz
Otago-based
25+ varied vehicles
Winton Cranes
Formerly known as McDermotts, Winton Cranes has been operating since 1989. In 2017, it became part of the HWR Group with Freight Haulage.
Based out of Winton in Central Southland, the company offers a range of crane trucks operated by experienced drivers. It utilises the latest in modern equipment to move things big or small, delivering great service to customers.
Contact details:
03 216 4320
Crane trucks and logistics
Part of HWR and Freight Haulage
Specialised Environmental Services
Specialised Environmental Services is a subsidiary brand of Allied Bulk. Based out of Auckland and Levin, its services cover the North Island from Wellsford to Wellington. It specialises in the removal of protein waste including pork, fish, all red meat and poultry from a site to a MAF-approved facility.
Contact details:
027 671 2049
North Island
Part of Allied Bulk
Allied Materials
Based in Invercargill, Allied Materials supply aggregates, coal, dry firewood (bagged and bulk) and landscaping supplies to the trade and the public. The company provides home delivery of aggregates, coal and wood along with a drive-through facility.
Contact details:
03 218 2049
alliedmaterials.co.nz
Southland
Landscape supplies
International Specialty Aggregates
International Specialty Aggregates (ISA) quarries, screens, packages and distributes its own various colours and grades of pebble, along with construction aggregates. Its pebbles are sourced from its quarries in the South Island.
The products are used principally for stone lining of swimming pools, as well as a key component for manufactured decorative products and decorative landscaping.
ISA is the sole supplier of Arctic White pebbles, a sought-after premium product used for swimming pools to enhance the colour of the water. The white stone can also be crushed, extracted and used on golf course bunkers and other aggregate applications.
ISA distributes its unique pebbles nationwide and exports them to several different countries, including the Middle East, North America, Europe, Asia, Australia and the Pacific Islands.
Contact details:
03 214 5109
isapebble.co.nz
Breadth of supply International exporters
Aggregates for surfacing swimming pools
Premium Arctic White pebbles
Kilmog Quarries
Kilmog Quarries is located north of Dunedin and consists of two quarries that provide aggregate and rock for both commercial and private clients.
Products include AP products, conforming roading aggregates, gabion rock, shotrock/ripped rock and clean fill tipping.
Contact details:
027 210 0947
Otago
2 quarries
Basalt products
Southern Aggregates
Southern Aggregates operates a hard rock quarry at Greenhills near Bluff, a sand and aggregate plant at Oreti Beach near Invercargill, and three mobile crushing plants and a mobile screening plant throughout Southland and Otago.
The company produces a range of products from 1mm serpentine dust to railway ballast and ornamental boulders. It also supplies roading and construction aggregates and concrete sand and aggregates.
Contact details:
03 218 1140
Southland
Hard rock quarry
Sand and aggregate
Pacific Fuel Solutions
Pacific Fuel Solutions offers quality bulk fuel supply and diesel distribution to customers across the entire East Coast of Australia.
It tailors specific equipment and service solutions for businesses to ensure customers never run out of fuel. Pacific Fuel Solutions also specialises in lubrication surveys, lubricant analysis and testing, lubrication equipment, and lubricant engineering services.
Pacific Fuel Solutions is a distributor for globally trusted brands such as Phillips 66, Shell and Mobil.
Contact details:
pacificfuelsolutions.com.au
East Coast of Australia
60+ fuel stops
Fuel and lubrication offering
NZ Independent Cement
With strong foundations in the deep South, New Zealand Independent Cement (NZIC) is focused on not just delivering cement to our customers across Aotearoa New Zealand, but solid solutions. A cement business with a by Kiwis, for Kiwis approach, we understand the local needs of the industries using cement in their day-to-day business operations.
We’re all about innovation, and with an established national distribution chain, along with one of the most modern and efficient truck fleets, we’ll get your cement from A to B – hassle-free. Pre-mixed or bagged, the choice is yours.
Let’s lay the foundations for a better New Zealand.
Contact details:
03 217 1600
nzindependentcement.co.nz
Southland
Laying foundations for a better NZ
Novemeber 2023
A LASTING LEGACY SINCE 1939
HWR’s founder Bill Richardson set the tone for business when he formed the Group based on strong values and a commitment to putting people first. Carrying forward the family business, Bill grew HWR into one of New Zealand’s leading operators. We haven’t put the brakes on - the Group now spans the transport, concrete, petroleum, contracting, environmental and quarrying industries.
years
years
1930s
In 1939 - Bill Richardson’s grandfather, Robert Richardson, became a shareholder in Niagara Sawmilling Company. Robert then formed R Richardson Ltd in 1944 – the first iteration of the company bearing the Richardson name.
1940s
1946 – Southern Transport, a bulk cartage operator, is formed. This transport company was Bill’s father’s first company under what would become the Richardson Group.
1948 – Harold George Richardson, Bill’s father, purchases R Richardson Ltd from his father, Robert.
1950s
1951 - H G Richardson & Sons is formed
1960s
1961 – Five transport companies brought into Southern Transport
1970s
Four transport companies and one sawmilling operation brought into the Group.
1976 – Concrete is established as a mainstay of the Group with the purchase of Allied Concrete. Consisted of two plants – one in Invercargill, one in Gore.
1976 – The Group’s first foray into petroleum; 10.2% shareholding in Gore Services Ltd is purchased under Southern Transport.
1980s
Seven concrete companies purchased, or shareholding purchased, and two companies, Capital Concrete Ltd and Allied Milburn were formed
1982 – H G Richardson & Sons is split between Bill and his brother, Ken. Bill’s split included Southern Transport and Allied Concrete, later followed by a few other companies.
1980s
1984 – H W Richardson is formed. The initials are that of Bill’s full name – Harold William. Bill also named his son Harold.
1988 – Allied Milburn (AML) is formed, a 50/50 joint venture with Milburn NZ, now known as Holcim.
1989 – Petroleum company Gore Services Ltd is appointed as a Mobil distributor. This marked the beginning of significant partnership with Mobil in HWR’s petroleum division.
1990s
Concrete operations continue to grow across New Zealand, with sites and plants acquired and opened.
1993 – Allied Petroleum formed as a 50/50 JV with Mobil (to service Canterbury).
1990s
19 concrete companies brought into the Group through 100% ownership and shareholding purchased
Five concrete plants purchased, two plants built and commissioned, one 50/50 partnership formed
1996 – HWR purchases contracting company SouthRoads, the preferred roading contractor of the Southland District Council
2000s
Transport, quarrying and contracting continue to grow.
HWR’s petroleum division sees big growth, particularly in the lubricants space.
2005 – Owner Bill Richardson sadly passes away. His wife Shona, daughter Joc O’Donnell and son-in-law Scott O’Donnell carry on Bill’s legacy to lead HWR.
2007 – HWR Property arm established.
2010s
Growth across all HWR business sectors, with business acquisitions and joint ventures.
Fuel solutions provider Petrogas is brought into the Group, marking HWR’s expansion into Australia.
2010s
Tourism hub Transport World is established and flourishes with the opening of three visitor attractions, boutique accommodation and events management.
2015 – Bill Richardson Transport Museum opens, sharing with the public Bill’s extensive collection.
2017 – joint venture formed with O’Donnell CBD Ltd and the Invercargill City Council to purchase inner city property for the $183 million CBD rejuvenation project
2020s
Movement in the quarrying division, with purchasing and selling of various companies.
HWR’s property arm strengthens, with diversification of the portfolio across New Zealand.
2022 – Purchase of Australian-based fuel distributor Pacific Petroleum, expands HWR’s spread in Australia
2022 – New Invercargill CBD precinct – Invercargill Central – opens
2022 – HWR Hydrogen launched